AD COUNCIL : PREDIABETES
Here’s the bad news: 1 in 3 adults has prediabetes. But here’s the good news about the bad news: With early diagnosis, prediabetes can be reversed.
We made a campaign for the Ad Council highlighting this 1 in 3 prediabetes statistic. In addition to television spots, we also shot a print/OOH campaign, recorded radio, and updated their website. We worked with directors Terri Timely, of Geico fame, for the television spots; for the stills portion, we worked with photographer Chris Buck.