SOCIAL GIFS

AN ODE TO THE OVERLOOKED
 

For National Inventors Month, we created an original song-and-animation toasting the overlooked inventors; the underdogs whose inventions we use every day, but never knew their names. We released a full song and video, as well as six gifs that focused on a specific overlooked inventor.

Chemours is a spin-off of DuPont, and in a matter of months, they managed to transform from struggling underdog to a thriving enterprise, which is a theme we wanted to highlight in this work.

The video was also an Editor’s Pick on Adweek.